point of sale

pos design
Nestlé USA • Essentia Water

In this project, I led a comprehensive revitalization of Essentia Water's in-store point-of-sale (POS) materials, crafting a cohesive and visually compelling suite. The redesigned elements included cooler clings, racks, danglers, palette wraps, dealer loaders, and more. Focused on creating a striking in-store presence with taste-forward messaging, I integrated a powerful new campaign message seamlessly with captivating bottle photography. The result is a dynamic and eye-catching presentation at the point of purchase, enhancing Essentia Water's brand visibility and resonance with consumers.