logo & branding

identity design
brokaw, inc. • Holden forests & gardens

In collaboration with Holden Arboretum and Cleveland Botanical Garden's unification under a new master brand, I led a comprehensive identity refresh. This encompassed the creation of a cohesive master brand identity, complete with a redesigned logo, brand guidelines, and an updated website. The new visual identity harmoniously represents the diverse spectrum of their activities, spanning horticulture to conservation. It reflects their expansive reach, cultivating plants in diverse environments, from urban centers and home gardens to parks and natural forests.