trade show booths

experiential design
Nestlé USA • Essentia Water

In the evolution of Essentia's brand presence at trade shows, I spearheaded the redesign of their booth layouts for key events such as NACS and MIDA. These booth designs were strategically crafted to serve as immersive spaces that not only showcased Essentia's products but also played a pivotal role in facilitating dynamic discussions on global strategic industry issues. The revamped booths became integral tools for the brand, providing a visually compelling and interactive platform to share valuable insights and engage with diverse audiences across countries. This project highlights my ability to seamlessly blend design aesthetics with strategic communication objectives, contributing to Essentia's impactful and meaningful presence at these significant trade shows.