Essentia Water | Nestlé USA, The LEAD
Enhancing Brand Experience Through Cohesive Design
In the ever-evolving landscape of consumer preferences and brand engagement, Essentia Water recognized the critical importance of maintaining a consistent and captivating presence across various touch points from professional sports team partnerships, point of sale, out-of-home, and trade shows. My role: helping Essentia embark on a transformative journey aimed at refining the brand’s visual narrative and reinforcing the connection with its target audience.
Out of Home
The creative execution included highlighting key initiatives that propelled Essentia towards sustained relevance from Los Angeles to New York City. From leveraging striking bottle photography to strategic celebrity partnerships with Patrick Mahomes and Millie Bobby Brown, Essentia’s efforts were meticulously tailored to resonate with their core audience while attracting new premium water enthusiasts.
Partnerships
Tasked with outfitting the Barclays Center in New York with brand messaging across 50+ elements including video and static displays, my team executed a campaign integrating Essentia’s branding seamlessly into the arena. Our promotional efforts across social media, web platforms, and in-store activations amplified the announcement, driving excitement and engagement. Essentia’s collaboration with the Brooklyn Nets showcased the transformative potential of strategic brand partnerships to enhance brand visibility and consumer engagement.
Point of Sale & Experiential
At the point of sale, the primary focus was implementing a comprehensive design strategy harmonizing across multiple platforms, ranging from in-store materials to digital interfaces. By infusing each touchpoint with a cohesive visual language, I aimed to not only enhance brand recognition but also foster a memorable and immersive brand experience for consumers.
Credits
Creative Direction
Emily Godbey, Jonathan Dillon, Mark Weikel
Design
Emily Godbey
VFX
Jessica Weitzel, Jino Savaglio, Brian Recktenwald