Booz Allen Hamilton
Celebrating 110 Years of Booz Allen:
Internal Campaign System
To celebrate Booz Allen Hamilton’s 110th anniversary, I led the creative direction for an internal campaign that honored the company’s legacy while celebrating its forward momentum. The system included a bold campaign logo, custom iconography, and a full suite of branded assets designed to unify messaging across internal events, communications, and digital platforms.
This milestone campaign was designed to boost internal pride, reinforce company values, and spotlight the employees who made the journey possible.
Role: Creative Director – Campaign Identity & Asset Development
Contribution
Visual Identity Development:
Created a versatile graphic framework that integrated seamlessly with Booz Allen’s evolving brand system
Campaign Asset Creation:
Developed a full suite of assets including:
Email graphics
Digital signage and banners
Event materials
Internal presentation templates
Cross-Team Collaboration:
Partnered with internal comms, events, and HR teams to deliver consistent, on-brand messaging across every touchpoint
Adapted visuals for various employee engagement moments throughout the year
Impact
Delivered a cohesive campaign look and feel that reinforced Booz Allen’s longevity and purpose
Fostered employee connection and pride during a landmark internal milestone
Helped build momentum for future culture and brand storytelling initiatives