innovation product concepts

packaging design
Nestlé USA • Essentia Water

In response to Essentia's strategic goal of securing additional shelf space in retail environments, I undertook the challenge of conceptualizing designs for a new product launch. This pivotal project involved the creation of a diverse range of product concepts, meticulously crafted with the intention of resonating with consumers. These designs weren't just aesthetically pleasing; they were carefully curated to undergo rigorous consumer testing. By leveraging my design expertise, I played a key role in Essentia's journey to introduce innovative products that not only captivated the market but also strategically enhanced their in-store visibility and competitiveness.