Nestlé USA
Email at Scale: A Modular System
for 20+ Nestlé Brands
Across Nestlé’s expansive U.S. brand portfolio, I led the visual strategy and execution for hundreds of marketing emails across 20+ active CPG brands including Stouffer’s, DiGiorno, Coffee mate, Toll House, and more.
Each email had to uphold brand-specific voice and design nuances, while also aligning with performance best practices, evolving internal templates, and creating consistency across the broader Nestlé ecosystem. The result was a unified email experience that respected brand identity, drove results, and scaled efficiently across campaigns and teams.
Role: Creative Director – Email Design Systems + Brand Consistency
Contribution
System Thinking & Design Ops
Designed and optimized email templates used across 20+ brands, ensuring scalable, on-brand execution
Developed a modular layout system for promotional, educational, and seasonal content
Maintained visual and tone consistency while honoring individual brand voices and guidelines
Performance & Adaptability
Worked alongside CRM and brand teams to ensure visual hierarchy aligned with click and conversion goals
Incorporated A/B testing learnings into updated templates (CTA styles, header placements, etc.)
Collaboration & Volume Leadership
Managed high-volume output in collaboration with copywriters, marketers, and legal reviewers
Built clear systems to help streamline approvals and reduce production timelines
Led quality control and QA across send cycles, especially during peak promotional windows
Impact
Contributed to 41M+ campaign emails delivered in a single year, supporting consistent subscriber growth across all brands
Helped increase overall subscriber base 0.6% MoM—a significant lift across legacy and emerging CPG brands
Improved production timelines and creative consistency through the implementation of reusable, customizable template structures