Branding & Identity | Brokaw, Inc.
Rooted in Nature:
A Unified Brand for Growth
Holden Arboretum and Cleveland Botanical Garden came together under a new master brand and needed an identity refresh along with the new masterbrand identity including logo, guidelines, and website.
The new look encompasses the breadth of what they do — from horticulture to conservation — where they grow plants, from urban centers to home gardens to parks to natural forests.



Credits
Creative Direction & Design
Emily Godbey, Cindy Gabel, Steve McKeown