Nestlé USA
Essentia Water:
Summer Out-of-Home Campaign
To support Essentia Water’s summer influencer campaign featuring Millie Bobby Brown and Patrick Mahomes, I designed bold, high-impact OOH placements tailored for key markets including NYC, LA, and The Hamptons. This campaign aimed to build brand recognition, drive seasonal buzz, and highlight Essentia’s cultural relevance at the intersection of wellness and celebrity.
Role: Lead Designer, Campaign Rollout & Market-Specific Creative
Contribution
Campaign Execution: Translated brand creative into high-visibility OOH formats including digital boards, subway placements, and large-scale wraps
Market-Specific Tailoring: Customized asset layouts to optimize legibility, impact, and local resonance across city-specific placements
Design for Scale: Built flexible templates and mechanicals that allowed the creative to scale across multiple OOH vendors and media specs
Brand Voice Alignment: Ensured campaign visuals aligned with Essentia’s tone—clean, bold, modern—and the personalities of featured ambassadors
Impact
Delivered a cohesive visual story across 3 top-tier markets during a critical summer selling season
Boosted visibility of Essentia’s core brand message alongside aspirational wellness figures
Strengthened awareness and brand equity in key growth regions