Booz Allen Hamilton
Clear, Connected Internal Storytelling
As part of Booz Allen’s Strategic Communications and Channels team, I helped transform how internal stories were shared across the company’s intranet. Partnering closely with copywriters and internal stakeholders, I designed a range of digital articles that informed, inspired, and connected employees — covering topics from company benefits and mental health resources to new technology spotlights and employee stories. Each piece balanced clarity with visual storytelling, helping thousands of employees easily find the information they need while feeling more connected to the company’s mission and culture.
Role: Design Lead, Copywriting & Stakeholder Collaboration
Contribution
Designed all visual layouts and graphics for intranet articles, ensuring consistency with brand and accessibility standards
Collaborated with copywriters and internal clients to refine content flow and visual hierarchy for better readability and engagement
Provided feedback on copy when needed to strengthen storytelling through a cohesive design and message connection
Developed flexible design templates to streamline future content creation and maintain visual consistency
Impact
This work improved the readability and visual appeal of Booz Allen’s internal content, helping employees quickly find essential updates and resources. The refreshed design approach supported higher engagement across intranet pages, strengthened internal communication, and fostered a sense of connection and transparency within the company.